*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
 
  :root {
    --ink: #1a1814;
    --ink-mid: #4a4741;
    --ink-light: #8a8580;
    --cream: #faf9f6;
    --warm-white: #f4f2ed;
    --accent: #2d5a3d;
    --accent-light: #e8f0ea;
    --border: #e2dfd8;
    --serif: 'Noto Serif JP', serif;
    --sans: 'Noto Sans JP', sans-serif;
  }
 
  body { font-family: var(--sans); background: var(--cream); color: var(--ink); line-height: 1.85; font-weight: 300; }
 
  nav {
    position: sticky; top: 0; z-index: 100;
    background: rgba(250,249,246,0.92);
    backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--border);
    padding: 0 2rem;
    display: flex; align-items: center; justify-content: space-between;
    height: 56px;
  }
  .nav-logo { font-family: var(--serif); font-size: 14px; font-weight: 400; letter-spacing: 0.12em; color: var(--ink); text-decoration: none; }
  .nav-links { display: flex; gap: 2rem; list-style: none; }
  .nav-links a { font-size: 12px; color: var(--ink-light); text-decoration: none; letter-spacing: 0.06em; }
  .nav-links a:hover { color: var(--ink); }
 
  .hero { max-width: 760px; margin: 0 auto; padding: 5rem 2rem 3rem; }
  .hero-meta { display: flex; align-items: center; gap: 1rem; margin-bottom: 2rem; }
  .cat-badge { font-size: 10px; letter-spacing: 0.14em; font-weight: 500; color: var(--accent); background: var(--accent-light); padding: 4px 12px; border-radius: 2px; font-family: var(--sans); }
  .meta-date { font-size: 12px; color: var(--ink-light); letter-spacing: 0.06em; }
  .meta-read { font-size: 12px; color: var(--ink-light); }
 
  h1.post-title { font-family: var(--serif); font-size: clamp(1.6rem, 4vw, 2.2rem); font-weight: 400; line-height: 1.55; letter-spacing: 0.04em; color: var(--ink); margin-bottom: 1.5rem; }
  .hero-lead { font-size: 15px; color: var(--ink-mid); line-height: 1.9; border-left: 2px solid var(--accent); padding-left: 1.25rem; margin-bottom: 2.5rem; }
 
  .author-row { display: flex; align-items: center; gap: 12px; padding: 1rem 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); margin-bottom: 3rem; }
  .author-avatar { width: 40px; height: 40px; border-radius: 50%; background: var(--accent-light); display: flex; align-items: center; justify-content: center; font-family: var(--serif); font-size: 14px; color: var(--accent); flex-shrink: 0; }
  .author-name { font-size: 13px; font-weight: 500; color: var(--ink); }
  .author-role { font-size: 11px; color: var(--ink-light); margin-top: 2px; }
 
  .cover { max-width: 760px; margin: 0 auto 4rem; padding: 0 2rem; }
  .cover-img { width: 100%; aspect-ratio: 16/7; background: linear-gradient(135deg, #e8f0ea 0%, #d5e6d8 40%, #c2d9c6 100%); border-radius: 4px; display: flex; align-items: center; justify-content: center; position: relative; overflow: hidden; }
  .cover-img::before { content: ''; position: absolute; inset: 0; background: repeating-linear-gradient(-45deg, transparent, transparent 40px, rgba(255,255,255,0.12) 40px, rgba(255,255,255,0.12) 41px); }
  .cover-label { font-family: var(--serif); font-size: 13px; color: var(--accent); opacity: 0.6; letter-spacing: 0.08em; position: relative; }
 
  .post-content { max-width: 680px; margin: 0 auto; padding: 0 2rem; }
  .post-content p { font-size: 15px; color: var(--ink-mid); line-height: 1.95; margin-bottom: 1.6rem; }
  .post-content h2 { font-family: var(--serif); font-size: 1.25rem; font-weight: 400; color: var(--ink); margin: 3.5rem 0 1.2rem; padding-left: 1rem; border-left: 3px solid var(--accent); line-height: 1.6; letter-spacing: 0.04em; }
  .post-content h3 { font-family: var(--serif); font-size: 1rem; font-weight: 500; color: var(--ink); margin: 2.5rem 0 0.8rem; letter-spacing: 0.06em; }
 
  .point-box { background: var(--warm-white); border: 1px solid var(--border); border-radius: 4px; padding: 1.6rem 1.8rem; margin: 2rem 0; }
  .point-box-label { font-size: 10px; letter-spacing: 0.16em; color: var(--ink-light); font-weight: 500; margin-bottom: 0.8rem; text-transform: uppercase; }
  .point-list { list-style: none; display: flex; flex-direction: column; gap: 0.6rem; }
  .point-list li { font-size: 14px; color: var(--ink-mid); display: flex; align-items: flex-start; gap: 10px; line-height: 1.7; }
  .point-list li::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); margin-top: 8px; flex-shrink: 0; }
 
  .reason-card { display: grid; grid-template-columns: auto 1fr; gap: 0 1.5rem; margin: 2.5rem 0; align-items: start; }
  .reason-num { font-family: var(--serif); font-size: 3rem; font-weight: 300; color: var(--accent-light); line-height: 1; letter-spacing: -0.02em; padding-top: 2px; border-right: 1px solid var(--border); padding-right: 1.5rem; min-width: 70px; text-align: right; }
  .reason-body h3 { font-family: var(--serif); font-size: 1.05rem; font-weight: 500; color: var(--ink); margin: 0 0 0.6rem; letter-spacing: 0.04em; }
  .reason-body p { font-size: 14px; color: var(--ink-mid); line-height: 1.9; margin: 0; }
 
  .stat-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--border); border: 1px solid var(--border); border-radius: 4px; overflow: hidden; margin: 2rem 0; }
  .stat-cell { background: var(--cream); padding: 1.4rem 1rem; text-align: center; }
  .stat-num { font-family: var(--serif); font-size: 1.8rem; font-weight: 400; color: var(--accent); letter-spacing: -0.02em; display: block; margin-bottom: 4px; }
  .stat-label { font-size: 11px; color: var(--ink-light); line-height: 1.5; letter-spacing: 0.04em; }
 
  .pull-quote { margin: 2.5rem 0; padding: 1.8rem 2rem; background: var(--accent-light); border-radius: 4px; position: relative; }
  .pull-quote p { font-family: var(--serif); font-size: 1.05rem; font-weight: 400; color: var(--accent); line-height: 1.75; margin: 0; letter-spacing: 0.04em; 
}

.pull-quote::before { 
	content: '2'; 
	font-family: var(--serif); 
	font-size: 5rem; 
	color: var(--accent); 
	opacity: 0.15; 
	position: absolute; 
	top: -0.5rem; 
	left: 1rem; 
	line-height: 1; 
}
 
.step-flow { 
margin: 2rem 0; display: flex; flex-direction: column; 
}
  .step-item { display: grid; grid-template-columns: 48px 1fr; gap: 0 1.2rem; position: relative; }
  .step-item:not(:last-child)::before { content: ''; position: absolute; left: 23px; top: 48px; bottom: 0; width: 1px; background: var(--border); }
  .step-circle { width: 48px; height: 48px; border-radius: 50%; background: var(--accent-light); border: 1px solid var(--accent); display: flex; align-items: center; justify-content: center; font-family: var(--serif); font-size: 13px; font-weight: 500; color: var(--accent); flex-shrink: 0; position: relative; z-index: 1; }
  .step-body { padding: 0.6rem 0 2rem; }
  .step-title { font-family: var(--serif); font-size: 14px; font-weight: 500; color: var(--ink); margin-bottom: 4px; letter-spacing: 0.04em; }
  .step-desc { font-size: 13px; color: var(--ink-mid); line-height: 1.8; margin: 0; }
 
  /* KEYWORD PYRAMID — new for this article */
  .pyramid-wrap {
    margin: 2rem 0;
    display: flex;
    flex-direction: column;
    gap: 6px;
  }
  .pyramid-row {
    display: flex;
    align-items: stretch;
    gap: 10px;
  }
  .pyramid-bar {
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 3px;
    padding: 0.9rem 1.2rem;
    flex: 1;
    position: relative;
  }
  .pyramid-bar.big   { background: #c2d9c6; min-height: 64px; }
  .pyramid-bar.mid   { background: #d5e6d8; min-height: 58px; }
  .pyramid-bar.small { background: var(--accent-light); min-height: 52px; }
  .pyramid-label {
    font-family: var(--serif);
    font-size: 13px;
    font-weight: 500;
    color: var(--ink);
    text-align: center;
    line-height: 1.5;
  }
  .pyramid-meta {
    width: 160px;
    flex-shrink: 0;
    display: flex;
    flex-direction: column;
    justify-content: center;
  }
  .pyramid-meta-title { font-size: 11px; font-weight: 500; color: var(--ink); letter-spacing: 0.06em; margin-bottom: 3px; }
  .pyramid-meta-desc  { font-size: 11px; color: var(--ink-light); line-height: 1.5; }
 
  /* SEARCH INTENT CARDS */
  .intent-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1rem;
    margin: 2rem 0;
  }
  .intent-card {
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
  }
  .intent-head {
    padding: 0.6rem 1rem;
    font-size: 11px;
    font-weight: 500;
    letter-spacing: 0.1em;
    color: #fff;
    background: var(--accent);
  }
  .intent-head.info  { background: var(--ink-light); }
  .intent-head.nav   { background: var(--ink-mid); }
  .intent-body {
    padding: 1rem 1.1rem;
    background: var(--warm-white);
  }
  .intent-example {
    font-family: var(--serif);
    font-size: 13px;
    color: var(--ink);
    margin-bottom: 6px;
    line-height: 1.5;
  }
  .intent-note {
    font-size: 12px;
    color: var(--ink-light);
    line-height: 1.6;
    margin: 0;
  }
  .intent-badge {
    display: inline-block;
    font-size: 10px;
    letter-spacing: 0.1em;
    font-weight: 500;
    padding: 2px 8px;
    border-radius: 2px;
    margin-bottom: 8px;
  }
  .badge-hi  { background: var(--accent-light); color: var(--accent); }
  .badge-mid { background: var(--warm-white); color: var(--ink-mid); border: 1px solid var(--border); }
 
  /* CHECKLIST */
  .checklist {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 0;
    margin: 1.5rem 0;
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
  }
  .checklist li {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 0.85rem 1.2rem;
    font-size: 14px;
    color: var(--ink-mid);
    line-height: 1.7;
    border-bottom: 1px solid var(--border);
    background: var(--cream);
  }
  .checklist li:last-child { border-bottom: none; }
  .checklist li:nth-child(even) { background: var(--warm-white); }
  .check-icon {
    width: 20px; height: 20px;
    border-radius: 50%;
    background: var(--accent-light);
    border: 1px solid var(--accent);
    display: flex; align-items: center; justify-content: center;
    flex-shrink: 0;
    margin-top: 2px;
    font-size: 10px;
    color: var(--accent);
    font-weight: 700;
  }
 
  .cta-block { margin: 4rem 0; padding: 2.5rem; border: 1px solid var(--accent); border-radius: 4px; text-align: center; background: var(--cream); }
  .cta-block h3 { font-family: var(--serif); font-size: 1.1rem; font-weight: 400; margin-bottom: 0.6rem; color: var(--ink); letter-spacing: 0.04em; }
  .cta-block p { font-size: 13px; color: var(--ink-light); margin-bottom: 1.5rem; }
  .cta-btn { display: inline-block; background: var(--accent); color: #fff; text-decoration: none; font-size: 13px; font-weight: 400; letter-spacing: 0.1em; padding: 0.75rem 2.5rem; border-radius: 2px; transition: opacity 0.2s; }
  .cta-btn:hover { opacity: 0.82; }
 
  .tag-section { margin: 3rem 0; padding-top: 2rem; border-top: 1px solid var(--border); }
  .tag-section-label { font-size: 10px; letter-spacing: 0.14em; color: var(--ink-light); margin-bottom: 0.8rem; font-weight: 500; }
  .tags { display: flex; flex-wrap: wrap; gap: 8px; }
  .tag { font-size: 12px; color: var(--ink-mid); padding: 4px 14px; border: 1px solid var(--border); border-radius: 2px; text-decoration: none; transition: border-color 0.2s; }
  .tag:hover { border-color: var(--accent); color: var(--accent); }
 
  .related { max-width: 760px; margin: 0 auto; padding: 3rem 2rem 5rem; border-top: 1px solid var(--border); }
  .related-label { font-size: 10px; letter-spacing: 0.14em; color: var(--ink-light); font-weight: 500; margin-bottom: 1.5rem; }
  .related-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
  .related-card { padding: 1.25rem; border: 1px solid var(--border); border-radius: 4px; background: var(--warm-white); text-decoration: none; transition: border-color 0.2s; display: block; }
  .related-card:hover { border-color: var(--accent); }
  .related-cat { font-size: 10px; letter-spacing: 0.12em; color: var(--accent); font-weight: 500; margin-bottom: 6px; }
  .related-title { font-family: var(--serif); font-size: 14px; color: var(--ink); font-weight: 400; line-height: 1.6; }
 
  footer { background: var(--ink); color: rgba(255,255,255,0.45); text-align: center; padding: 2rem; font-size: 11px; letter-spacing: 0.08em; }
  footer a { color: rgba(255,255,255,0.6); text-decoration: none; }
 
  @media (max-width: 600px) {
    .stat-row { grid-template-columns: 1fr; }
    .related-grid { grid-template-columns: 1fr; }
    .intent-grid { grid-template-columns: 1fr; }
    .reason-card { grid-template-columns: 1fr; gap: 0.5rem; }
    .reason-num { border-right: none; padding-right: 0; text-align: left; font-size: 2rem; }
    .pyramid-meta { width: 120px; }
    nav { padding: 0 1rem; }
    .nav-links { display: none; }
  }

 /* DO / DON'T TABLE */
  .do-table {
    width: 100%;
    border-collapse: collapse;
    margin: 2rem 0;
    font-size: 13px;
  }
  .do-table th {
    padding: 0.7rem 1rem;
    font-family: var(--serif);
    font-weight: 500;
    font-size: 12px;
    letter-spacing: 0.06em;
    border: 1px solid var(--border);
    text-align: center;
  }
  .do-table th.th-do { background: var(--accent-light); color: var(--accent); }
  .do-table th.th-dont { background: var(--warm-white); color: var(--ink-light); }
  .do-table td {
    padding: 0.75rem 1rem;
    border: 1px solid var(--border);
    vertical-align: top;
    line-height: 1.7;
    color: var(--ink-mid);
  }
  .do-table td.do-cell { background: rgba(232,240,234,0.35); }
  .do-table td.dont-cell { background: var(--cream); }
    

  /* KEYWORD CARD — new for this article */
  .kw-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1rem;
    margin: 2rem 0;
  }
  .kw-card {
    border: 1px solid var(--border);
    border-radius: 4px;
    padding: 1.2rem 1.4rem;
    background: var(--warm-white);
  }
  .kw-type {
    font-size: 10px;
    letter-spacing: 0.14em;
    font-weight: 500;
    color: var(--accent);
    margin-bottom: 6px;
  }
  .kw-example {
    font-family: var(--serif);
    font-size: 15px;
    color: var(--ink);
    margin-bottom: 8px;
    line-height: 1.5;
  }
  .kw-note {
    font-size: 12px;
    color: var(--ink-light);
    line-height: 1.6;
    margin: 0;
  }

  /* COMPARE TABLE */
  .compare-table {
    width: 100%;
    border-collapse: collapse;
    margin: 2rem 0;
    font-size: 13px;
  }
  .compare-table th {
    background: var(--warm-white);
    font-family: var(--serif);
    font-weight: 500;
    font-size: 12px;
    letter-spacing: 0.06em;
    color: var(--ink);
    padding: 0.8rem 1rem;
    border: 1px solid var(--border);
    text-align: center;
  }
  .compare-table th.th-wp {
    background: var(--accent-light);
    color: var(--accent);
  }
  .compare-table td {
    padding: 0.75rem 1rem;
    border: 1px solid var(--border);
    color: var(--ink-mid);
    vertical-align: top;
    line-height: 1.6;
  }
  .compare-table td.row-label {
    font-weight: 500;
    color: var(--ink);
    background: var(--warm-white);
    font-size: 12px;
    white-space: nowrap;
  }
  .compare-table td.good {
    color: var(--accent);
    font-weight: 500;
  }
  .compare-table td.center { text-align: center; }
 
  /* GBP MOCK  */
  .gbp-mock {
    border: 1px solid var(--border);
    border-radius: 8px;
    overflow: hidden;
    margin: 2rem 0;
    background: var(--cream);
    box-shadow: 0 2px 16px rgba(0,0,0,0.06);
  }
  .gbp-map {
    width: 100%;
    height: 120px;
    background: linear-gradient(160deg, #ddecd0 0%, #c8e0ba 50%, #d5e8d8 100%);
    position: relative;
    display: flex; align-items: center; justify-content: center;
  }
  .gbp-map-label { font-size: 11px; color: var(--accent); opacity: 0.5; letter-spacing: 0.1em; }
  .map-pin {
    position: absolute; bottom: 28px; left: 50%;
    transform: translateX(-50%);
    width: 20px; height: 26px;
  }
  .map-pin::before {
    content: '';
    position: absolute; top: 0; left: 50%; transform: translateX(-50%);
    width: 20px; height: 20px; border-radius: 50% 50% 50% 0;
    transform: rotate(-45deg) translateX(-1px);
    background: var(--accent);
  }
  .map-pin::after {
    content: '';
    position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
    width: 6px; height: 6px; border-radius: 50%;
    background: rgba(45,90,61,0.3);
  }
  .gbp-body { padding: 1.2rem 1.4rem; }
  .gbp-name { font-family: var(--serif); font-size: 18px; font-weight: 500; color: var(--ink); margin-bottom: 4px; }
  .gbp-category { font-size: 12px; color: var(--ink-light); margin-bottom: 8px; }
  .gbp-stars { display: flex; align-items: center; gap: 6px; margin-bottom: 10px; }
  .stars-txt { font-size: 13px; font-weight: 500; color: var(--ink); }
  .star-icons { color: #E8A920; font-size: 13px; letter-spacing: 1px; }
  .review-count { font-size: 12px; color: var(--ink-light); }
  .gbp-actions { display: flex; gap: 8px; margin-bottom: 14px; flex-wrap: wrap; }
  .gbp-btn { font-size: 12px; font-weight: 500; padding: 6px 14px; border-radius: 4px; border: 1px solid var(--accent); color: var(--accent); background: none; cursor: pointer; letter-spacing: 0.04em; }
  .gbp-btn.primary { background: var(--accent); color: #fff; }
  .gbp-info-row { display: flex; align-items: flex-start; gap: 10px; font-size: 12px; color: var(--ink-mid); margin-bottom: 7px; line-height: 1.5; }
  .gbp-icon { font-size: 13px; flex-shrink: 0; margin-top: 1px; }
  .gbp-open { color: var(--accent); font-size: 12px; font-weight: 500; }
  .gbp-badge {
    display: inline-flex; align-items: center; gap: 4px;
    font-size: 10px; font-weight: 500; letter-spacing: 0.1em;
    color: var(--ink-light); background: var(--warm-white);
    border: 1px solid var(--border); border-radius: 2px;
    padding: 3px 10px; margin: 0 0 12px;
  }

  /* BEFORE / AFTER */
  .ba-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1px;
    background: var(--border);
    border: 1px solid var(--border);
    border-radius: 4px;
    overflow: hidden;
    margin: 2rem 0;
  }
  .ba-cell { background: var(--cream); padding: 1.2rem 1.4rem; }
  .ba-cell.after { background: var(--accent-light); }
  .ba-head { font-size: 10px; letter-spacing: 0.14em; font-weight: 500; margin-bottom: 0.8rem; }
  .ba-head.before { color: var(--ink-light); }
  .ba-head.after-lbl { color: var(--accent); }
  .ba-list { list-style: none; display: flex; flex-direction: column; gap: 6px; }
  .ba-list li { font-size: 13px; color: var(--ink-mid); line-height: 1.6; display: flex; gap: 8px; align-items: flex-start; }
  .ba-list li .bi { flex-shrink: 0; margin-top: 2px; }